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It’s a long way to Rio

The Olympics are imminent, on the 5th of August our athletes will proudly parade with the Belgian flag in Brazil. But it’s still a long way before they can sip a cocktail in Copacabana. Training, selections, focus, hard work … they can use all the support they can get. And that’s exactly what this campaign is about. Showing our support, standing behind them united as one team. Team Belgium.

To visualize the long way to Rio and all the obstacles they have to overcome to get there we were asked by Wenneker to literally make the journey from Brussels to Rio. Together with streetartist Mong we worked our magic on walls in different inspiring locations along the way.

This clip was directed by Fabrique Fantastique creative director Tom Van Gestel.

Animation and previsualisation was done by the creative team at Fabrique Fantastique.